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Sephora Inside JCPenney Picks Up ‘FAB’

First Aid Beauty (FAB) skin care collection next up in stores.

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By: TOM BRANNA

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First Aid Beauty Ltd. (FAB)—a skin care brand that provides therapy for universal skin challenges including sensitive skin, eczema and facial redness­—is launching into 361 “Sephora inside jcpenney” stores in September 2013. According to the company, it proud to announce the expansion after three-and-a-half blockbuster years at Sephora stores across the United States.   Lilli Gordon, founder of First Aid Beauty, said, “Sephora is a visionary beauty retailer who has been integral in First Aid Bea...

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